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2021 Events:

Gain Meaningful Consumer Connections in a Post-Pandemic Environment

Presenter: Joanne Plut

Date: Tuesday March 2

Time: 12 PM ET (1 hour)

Where: Zoom

Join industry leader Joanne Plut to learn about how market and consumer behaviors have evolved this past year in the personal services sector.

Given the shifts in consumer mindset, we will explore how to adapt to ensure that as your business resumes the key success factors to regaining consumer confidence are in place.

How to Avoid HR Emergencies as COVID Vaccination Rolls Out.

Presenter: Josée Larocque-Patton

Date: Wednesday April 7

Time: 12 PM ET (1 hour)

Where: Zoom

Join Josée Larocque-Patton to find out how to manage your way through the potential HR minefield around employee vaccinations.
Can an employer enforce vaccination? What are employer/employee rights? What is the role of the employer in protecting clients and staff?
Josée is a Human Resources Expert specializing in HR emergencies, problem solving, crisis management and overall performance management.

Proven Marketing Strategies To Implement During a Pandemic – Spa Edition.

Presenter: Tiffany Tang

Date: Wednesday April 28

Time: 12 PM ET (1 hour)

Where: Zoom

From writing emails that actually get opened to adapting your e-commerce strategy when clients aren't able to come in comfortably, join Allegory Co. founder, Tiffany Tang as she takes us through some key marketing strategies designed for spa owners currently navigating this new reality.

Medical Esthetics – Protocols and Best Practices Post-Pandemic.

Presenter: Dr. Diane Wong

Date: Monday May 31

Time: 12 PM ET (1 hour)

Where: Zoom

More information to come!

Quick Pivot - Leveraging Virtual Engagement in Spa.

Presenter: Heather Stockley

Date: Wednesday June 23

Time: 12 PM ET (1 hour)

Where: Zoom

The ongoing restrictions and regulations during lockdown made it challenging for many businesses to forecast growth let alone schedule or plan; however, individuals and teams that quickly pivoted to strengthen their virtual platforms had the ability to leverage more consistent levels of engagement with staff and clients. Discover the tools necessary in todays virtual word that can be implemented in your business model; whether in an educational setting, spa or B2B/B2C business setting that can help build and solidify a strong virtual platform. Learn how to maintain ongoing relationships during adverse times to increase sales, boost revenue and inspire confidence.