A DAY DESIGNED FOR SPA LEADERS. 

Join us for this inspiring day created specifically for Canada’s spa and wellness community.

ASPIRE 2026 brings together spa professionals, educators and industry partners for a day of meaningful conversation, practical learning, fresh perspectives and genuine connection — all within the beautiful setting of The Clayfield in Niagara-on-the-Lake.

From an interactive business workshop and inspiring keynote to networking, industry conversation and a behind-the-scenes look at Canada’s newest luxury destination, every element of the day is designed to leave you informed, inspired and re-energized.

OCTOBER 26, 2026 | THE CLAYFIELD| NIAGARA-ON-THE-LAKE, ONTARIO

Member: $129 | Non-Member: $149 | Student: $100

EARLY BIRD PRICING 10% OFF AVAILABLE UNTIL SEPTEMBER 21st

Purchase 3 or more tickets: 10% off each ticket

YOUR ASPIRE 2026 EXPERIENCE

A day to step away, reconnect and return inspired.

An intentional retreat for Canada’s spa leaders — combining meaningful learning, fresh perspective, connection and time to experience The Clayfield.

ASPIRE 2026 | LEARN • CONNECT • RECHARGE

9:00 AM | ARRIVE & SETTLE IN
Continental breakfast, registration and relaxed connection with fellow spa professionals.

10:00 AM | WELCOME
Opening remarks and setting the intention for the day ahead.

10:15 AM | THE BUSINESS OF WELLNESS
Interactive Workshop — The Spa Exchange: Insights, Ideas & What’s Next
Start the day by connecting with the people who understand your world. Through guided small-group conversations, attendees will share what’s happening in their businesses, explore emerging trends, exchange ideas that are working and talk openly about the challenges shaping the industry.

A chance to learn from one another, spark new perspectives and collectively explore what’s next for Canadian spas.

11:30 AM | PAUSE & REFRESH
A moment to step away, recharge and connect.

11:45 AM | KEYNOTE | JUSTIN PASCUA
From Service to Story: Building a Spa Brand People Remember

Great services aren’t enough. The strongest spa and wellness brands know how to translate what they do into a feeling, a story and a lifestyle people want to be part of.

Justin Pascua will explore how spa leaders can use branding, storytelling, social media and personal branding to better position their business, build community and create meaningful engagement — with practical strategies they can take back to their own business.

1:00 PM | LUNCH • CONNECT • EXPLORE
Enjoy lunch at your leisure while connecting with colleagues, discovering industry partners and exploring the vendor experience.

2:00 PM | AFTERNOON EXPERIENCE | TBC
Choose your own pace — continue meaningful conversation, explore the newest wellness destination in Canada and enjoy guided spa tours of The Clayfield, over lunch into early afternoon.

3:00 PM | THE CONVERSATION CONTINUES
Industry Panel & Discussion Bringing the morning’s workshop themes into an open conversation with industry leaders. Share perspectives, ask questions and explore what’s next for Canadian spas.

4:00 PM | ASPIRE CLOSES
A final moment to reflect, connect and carry the day’s inspiration forward.

4:30 PM | EXTEND THE EXPERIENCE
Guided Winery Tour & Tasting | Location TBC
Continue the conversation in a relaxed setting as we wind down the day together.