Secrets to Converting Online Visitors into Clients!
Given the unprecedented challenges the spa industry is, and will be, facing due to limited human interaction and social distancing as a result of the coronavirus outbreak, it is essential that we stay in touch with our guests and continue to be part of their lives, even if they can't come into our spa.
As a result of this new challenge to our businesses, this webinar will now also include clear, actionable steps your spa can take to reassure your clientele during this very challenging time. In addition to an online presence overview, we will now be covering:
a) How to craft clear messaging for your website, social media presence, and email. to reassure your clientele about your spa's hygienic practices, employment policies (particularly around sick leave), and business hours.
b) How to keep your clientele engaged with your spa using social media, so that when they are ready to book that spa day, your spa will be the one they choose.
c) If your clientele can't come to your spa, let your spa come to your clientele! We'll be reviewing creative steps you can take to allow your clientele to bring your spa to their homes (to the extent that it is possible), so they can still experience the comfort you can provide for them, even during these difficult times. This will include essential messaging to maximize online product purchases.
Our clients come to us when they need to relax and reward themselves. Stress levels being at an all time high, we are needed in their lives now more than ever. By using technology to its full extent, we can be a source of comfort and relaxation for our clients, so that when they're ready to lead more normal lives, we will be top on their list of places to visit. Is your online presence building your brand and generating clientele? Or are you accidentally sending the wrong message? Digital marketing and branding pro Pat Perdue will review real-life examples of spas in the United States and in Europe, and do a deep dive into their online presence and show you what they’re doing well, and what they could do differently, to build their brand and increase sales.
About the presenter:
Pat Perdue has worked in Branding and Customer Engagement for over twenty years. With clients as diverse as Tommy Hilfiger, Calvin Klein, as well as numerous global financial institutions and public personalities, Pat has worked with some of North America’s most recognized brands ’s. Pat’s defining approach has always been about discovering the brand’s most captivating story, and then promoting that story in innovative ways using video production, social media, podcasts, and web presence to create a consistent message across all touch points.Prior to launching Socialicity Media, Pat was at DRAFTFCB. Pat is a recognized thought leader in digital experience, and recognized as among the top 50 customer experience influencers on social media.
Members can access the recording of the webinar after the event through the members only section of the website.