Leading Spas of Canada

Tuesday, February 23, 2010
11 am PST / 2 pm EST
with Darlene Fiske, The Fiske Group

Cost: Free to Leading Spas of Canada Members

$25.00 for non-members   Non Member Payment

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Sponsored by Elmcrest College & ResortSuite
 

Join the social media conversation and learn the basics of how to leverage opportunities on Twitter and Facebook for your spa or product line.  Discover how to find new business opportunities, connect with industry professionals like yourself and monitor what others are already saying about your brand. With 350 million active users on Facebook and a 200% increase in users on Twitter between 2008 and 2009, you can’t afford to ignore these powerful means of communication if you’re going to have a presence online. This webinar is a must for anyone who wants to understand how these two technologies can enhance the high touch factor of the spa industry.

This is the second webinar presentation for 2010, part of the Leading Spas of Canada’s “Spa Excellence – Education & Networking Forums”

About Darlene Fiske - Owner, The Fiske Group

Darlene Fiske is a dynamic, results-orientated marketing and communications professional with more than 14 years experience in marketing, branding, media relations and publicity. She is the owner of an award-winning communications firm in Austin, Texas, The Fiske Group: Public Relations and Marketing Strategies. A  boutique public relations agency, The Fiske Group specializes in strategic communications while delivering aggressive, personalized, senior-level service.

Before starting her own business in 2006, Fiske worked as the Director of Sales & Marketing for Lake Austin Spa Resort where she was responsible for overseeing the sales and marketing efforts targeting the top 1% of affluent consumers in the United States.  She currently teaches a course at the University of California Irvine’s Online Extension titled “Public Relations for the Hospitality Industry” where she will bring real-world experiences into an online learning environment. She has consulted with her clients on social media strategy and is an early adopter of Twitter and Facebook. 

Her writing has been published in Skin, Inc. magazine, an award-winning spa industry trade publication, and in Pulse, the official publication of the International Spa Association.  She writes on a variety of topics from the benefits of treatment ingredients to multi-generational marketing.  Fiske has presented on a variety of marketing related topics including social media at the International Spa Association Annual Conferences and at the American Spa Expo on Marketing to the Affluent.

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Non Member Payment

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